Tuesday, 4 May 2010

Roll Deep Featured On Yahoo!

"For the third time in as many weeks we have a brand new single at the top of the official UK charts as Diana Vickers' time in the sun turns out to be a one week wonder - 'Once' dipping to Number 4 in perfunctory manner. Her replacement at the top comes pretty much from out of nowhere, a single from an act whose last hit singles were a full five years ago.

Grime collective Roll Deep hail (naturally) from London and trace their roots back to their founding in 2002. Featuring an ever fluctuating lineup of members, their numbers have in the past featured such names as Dizzee Rascal and Tinchy Stryder, both of whom have since gone on to bigger and better things. Despite having hits of his own, Wiley remains a proud member of the collective and maintains an informal role as their lead star, appearing alongside them at gigs and for radio appearances. Roll Deep's only previous foray into the mainstream charts came in 2005 whenMaisonettes-sampling single 'The Avenue' hit Number 11 with follow-up single 'Shake A Leg' reaching Number 24. Both tracks were taken from their debut album 'In At The Deep End' which was released in June 2005.

Their chart comeback is in the form of the single 'Good Times' which is the kind of record that has grime purists foaming at the mouth with rage, so unashamedly commercial is the way it is constructed. It is hard to point out a single's influences without accusing it of being unashamedly derivative, but fans of Dizzee Rascal's material, the party vibe of the Black Eyed Peas and even the nakedly cheesy choruses of Lady Gaga's best work will find much to love here. Make no mistake this is grime reworked as straight down the middle commercial pop music and it is almost magical to hear. 'Good Times' shoulder-barges its way to Number One, relegating a still strong Usher to second place for a second straight week and giving Roll Deep their first ever chart-topping single."

Click here to see the feature on Yahoo!

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