"Currently the hottest new hip-hop artist in the US, Kid Cudi has signed to Kanye West's label, features on the star's new album and has been supporting him on tour.
Like his mentor, the 23-year-old, from Cleveland, Ohio - known as Scott Mescudi to his mum - is at the adventurous end of rap and his single Day 'N' Nite bridges the gap between dance and urban."
The BBC Sound Of 2009 highlights the best new music talent as chosen by a variety of Music Industry experts. The final ten are:
1. Little Boots
2. White Lies
3. Florence And The Machine
4. Empire Of The Sun
5. La Roux
6. Lady GaGa
7. VV Brown
8. Kid Cudi
9. Passion Pit
10. Dan Black
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