Kid Cudi is today's New Band Of The Day on the Guardian Online!
" The Cool Kids and Kid Sister didn't quite enjoy the crossover success in 2008 that some pundits predicted and some hip-hop fans might have liked, but a consensus is growing around Cleveland-born, Brooklyn-based Kid Cudi that suggests it could be third time lucky for rappers called 'Kid'. He's one of the BBC's tips for 2009 alongside the expected La Roux, Florence and the Machine and Little Boots, and according to Radio 1Extra his single Day'N'Nite is engaging fans of hip-hop, urban, alt rock and electronica in a way that no rapper has done since Kanye West.
In fact, the 23-year-old Kid Cudi – sometimes spelled K.I.D C.U.D.I. or KiD CuDi, and not as he has made clear Kudi, Kutti, Cutty or Cuttie, and pronounced "Cuh-Dee" – is currently the hottest new hip-hop artist in the US, having signed to Kanye's label, featured on his latest album 808s & Heartbreak (singing on the track Welcome to Heartbreak) and supported his mentor on tour."
The buzz: "Splitting the difference between big-shit bravado and shoulder-shrug cool."
The truth: He's too nice to annihilate the masses.
Most likely to: Be a decent addition to the thoughtful, conscious rap canon.
Least likely to: Be a multi-platform, multimedia mogul.
Click here to read the full feature
