“Cruz is a huge talent” - The Sun
“Taio Cruz could be Britain’s answer to P Diddy” - The Sunday Times
“Taio Cruz can play with the big boys… the finesse of Timberlake or Timberland. This man knows his way around a hit…Cruz has got it all locked down” Time Out
“A genuine contender” 4* Financial Times
Taio Cruz, whose current US single “Break Your Heart” remains in the Top 5 of the Billboard Hot 100, months after celebrating his first US number 1 single, returns with the release on August 23rd of his new soon-to-be smash “Dynamite”.
“Dynamite” is the first collaboration from three of the world’s premier hitmakers, Taio Cruz, Max Martin and Doctor Luke. Individually and as a pair Max Martin and Dr Luke have been responsible for some of the biggest global hit records in recent years from Britney Spear’s “Hit Me Baby” to Katy Perry’s “I Kissed A Girl” to huge singles for among others Pink, Ke$ha, Miley Cyrus and many more. The three super-talented writer/producers worked on the track last month and were so excited with the result that they immediately deciede to release it as Taio’s next single.
The number 1 US success is a phenomenal achievement for Taio and offers further proof, if proof were needed, that in Taio Cruz, the UK has its very own top–drawer artist/songwriter/producer who can stand shoulder to shoulder with the best that American pop has to offer.
Things are really hotting up for Taio with his recent Brit Award nomination for Best Single, and the US Chart success with "Break Your Heart". In the last couple of years Cruz has established himself as a major UK artist in his own right, as well as the go-to writer /producer/performer when a hit record is the order of the day. In that time the he has written, produced and performed with a long list of A-list performers.
In the wake of success of his debut album Departure (2008), which spun off a quintet of UK chart hits ("I Just Wanna Know," "Moving On," "Come On Girl," "I Can Be," "She's Like a Star"), Taio was tapped to work in the studio with X Factor champs Leona Lewis and Alexandra Burke. Sessions followed in Philadelphia with writing for Britney Spears, Brandy, and Justin Timberlake. The year climaxed at the MOBO Awards with a Best Single nomination for "She's Like a Star," which Taio performed with Sugababes.
With the completion of Rokstarr in 2009, overlapping the success of "Break Your Heart," Taio kept himself busy writing and producing for Cheryl Cole's double-platinum UK debut album 3 Words. Taio also scored his second #1 UK single as writer of the Tinchy Stryder/Amelle smash "Never Leave You"; Taio previously wrote and performed on Tinchy's Top 3 hit "Take Me Back."
The son of a Nigerian father and Brazilian mother, Taio is the founder and CEO of his own Recording Label Rokstarr Entertainment Division (R.E.D.), formerly known as Rokstarr Music London, established in 2006.