Wednesday, 28 July 2010

GuilFest 2010 - MusicOMH's Verdict "Guilfest, you've been a revelation"

Fantastic three page / three day review from MusicOMH;

"Guilfest might just turn out to be one of the summer's best kept secrets, mostly because its target audience is not the typical festival-goer and has to already be there to truly understand its charms. Once through the gates of the gloriously city centre-located Stoke Park (10 minutes from a train station, even closer to the bus, within walking distance of the high street shops) it soon becomes obvious that it's because of, not in spite of, the eclectically bonkers bill, the commuter belt location and the gastro-grub on offer that Guilfest truly deserves its reputation as one of the UK's most family friendly festivals.

First of all, get over the preconception that 'family' friendly means 'stuff for toddlers to do'. It doesn't (although there is plenty for toddlers to do, of which more later): a family can be a middle-aged couple and their teenage children, it can be pensioners and their thirtysomething offspring. It can be a family group comprising all ages from nine months to 90. This is the crowd Guilfest needs to attract. After all, who's going to go to a festival in the middle of Guildford unless they live there already? When the potential pool is limited, a big net is needed.

In order to survive, Guilfest needs to be something for everyone, while simultaneously being self-aware enough to know that 'everyone' actually means 'everyone who lives between the M25 and the M3 and is too lazy to go to Glastonbury'. Having established this, it hits that demographic with such stunning accuracy the result is truly impressive."

Click here to see the FULL feature!