Radar Music Videos comes out of Beta

Record Of The Day report on the newly launched Radar Music Videos website;

"www.RadarMusicVideos.com is out of beta on 9th March, with a bespoke online matchmaking service that introduces record labels, bands to music video directors. A commissioning service that works best with lower budgets, Radar also promote video online, where they guarantee securing at least thousands of views, rising to hundreds of thousands.

Radar have spent the last year amassing a global network of the best online music video directors and have generated an impressive community of over 1800 members worldwide. They include online and real world award-winners, rising star directors from blogs and video sites, viral hit-makers and online competition winners.

Industry clients range from independent labels to unsigned artists: Hospital Records’ Chris Goss; “Hospital are big Radar fans. The service is a no-brainer, and after our first commission we're back for more”. Independent UK artist Archangel used Radar for his first video; made in Guatemala, it spent 5 weeks in the MTV2 top ten. Archangel is now in production with his next two videos through Radar, both made by a UK Music Video Awards’ winner.



“We’re aiming for Radar to become ‘the thing you do’ to commission and promote lower budget music videos” says founder, Caroline Bottomley. With that in mind, the new site introduces facilities for clients to self-publish briefs on the network, alongside a streamlined matchmaking engine which flags up the most experienced directors pitching on each brief.

Radar also addresses the tricky problem of getting video seen online. Their optional, free promotion service for commissioned videos has generated over 2.5 million ‘real people’ views across their networks. “We don’t use bots or spiders to rack up the view count, instead we’ve invested time in building subscriber and fan bases to seed views”.

To encourage uptake of their service, Radar offer to set up accounts for interested parties. Labels and independent artists who want a free, no obligation account, just email a contact name to caroline@radarmusicvideos.com"