Tuesday, 16 November 2010

Martin Solveig & Dragonette "Hello"

Martin Solveig returns……….with a SMASH!

It’s the same man, the same producer, and he’s got the same quintessential attitude towards life and music as he ever had! We’re speaking about Martin Solveig of course, and he’s back with a brand new single, simply called ‘Hello’.

Of course, there is nothing ‘simple’ about this record, far from it; it’s brilliant, and as with everything the Frenchman does, comes with a jaw dropping video.

Let’s not forget Martin’s last release – the very lush and very pop ‘Boys & Girls’, a track that clocked up over 2 million hits on Youtube and brought to an end the ‘C’est La Vie’ chapter of his award winning career. It’s Martin’s affections for Dragonette that have led him to invite them back for this next record that once again feature Martina Sorbara’s untouchable vocals.

‘Hello’ is a funky, driving number, doused with chunky bass riffs, hypnotic grooving synths, skipping percussion and vocal hooks that will plant themselves in the mind of even the most cynical of critics all summer long.

The video is quite something else…

Set amongst the media furore of The Roland Garros French Tennis Open, ‘Hello’ follows the story of a DJ who is in training because it takes “a lot of skill and a lot of energy to become a DJ”. Spurred on by the off-the-wall plots of his manager, French DJ Gregory Darsa, Martin finds himself unwittingly staged on centre court for the match of his life against Bob Sinclar. Sinclar is a seasoned pro, and Martin’s inexperience on the court shows – that is, until the love of his life shows up. But things of course don’t always run so smoothly… all’s fair in love and war, right?

The new single, with its huge crossover appeal and popular structure, is firm evidence of Martin’s musical prowess, unstoppable energy and strong sense of humour as he delivers a shot of cynicism and good-hearted humour into the arm of pop music. This highly improbable match was shot on location in front of 12,000 spectators, the day before the beginning of the competition thanks to the exceptional kindness of the Roland Garros’ management. The extravagant duel was punctuated with unexpected but welcome interventions from real international tennis stars such as Novak Djokovic, Gaël Monfils, Olivia Sanchez, Mathilde Johansson and hosted by Nelson Montfort.

A breakthrough summertime smash, ‘Hello’ deserved a video with flair, passion and originality to rightfully catapult it forward. Welcome back Martin Solveig.