Music Week : Tomorrow Never Knows For Sky

Music Week gave us a quick call yesterday to talk about our Sky News feature!

"Online music PR team Tomorrow Never Knows is keeping readers of the Sky News website updated on the effect of the economic downturn on the music industry in a new weekly column.

Ritch and Bally Ames, the husband-and-wife team who run the online pr and digital marketing company, have been contributing the feature to the business pages of the site for the past five weeks. Their articles detail what it is like to be a small company in the music business during the economic decline.

“It’s about economic developments and how they affect us as a family and as a business,” says Ritch Ames. “If you take away all majors, the music industry is made up a lot of very small companies and many of them are facing the same problems.”

The Ames run their business from the top floor of their home in Guildford and are both actively involved in writing the Sky News feature.

“We have a lot of heated arguments about what to include,” Ames said. “But I think Sky chose us because we can talk about the music too and that adds a bit of glamour.”

The article goes online at the end of each week. The most recent article detailed the effects of last week’s snow."

See the feature here